Website SEO Promotion With Semalt
(on the case of one campaign conducted by Semalt specialists)
Not long ago, the World Wide Web was just a convenient place to find information. Print publications, radio stations, and television networks have all lost their former influence to the web. While, there are still individuals who read newspapers, listen to radio stations, and watch television, they have lost their marketing edge. Now, the web is the strongest marketing tool a company can optimize to develop a successful business.
A New Era Has Arrived
More and more individuals are searching the web. People can now use the internet to watch videos, read the news, and even shop. Through online store fronts consumers can easily wander through an online shop, look at products, and ask customer service representatives about a given item. Due to current technological advances, response times about product enquiries are almost instant. As more consumers utilize the web for their shopping needs, it is beneficial for site owners to know how to optimize their landing page to easily connect with perspective buyers.
Through web promotion tools virtual stores can easily connect with those who are looking for goods and services. At Semalt we can help optimize your website to increase your daily visitors, connect with potential buyers, and compete with rival webpages and stores.
Virtual real estate
Creating a customer profile
Search Query Core
Broadening the Site Structure
Internal optimization goals
- add meta tags for the home page using relevant large volume key-words;
- put on the speed of server response and loading pages of the site;
- remove broken links;
- fix all 404 errors and make sure all URLs are correct;
- implement structured data of Local Business type and adjust layout of product homepages;
- remove duplication of URLs using constant redirects, canonical addresses, noindex follow;
- adjust robots.txt in order to close the necessary tags and prevent scanning of various sorting pages and search webpages;
- generate an XML site map;
- write unique SEO content for the main and category pages using relevant key-words;
- include missing alt tags to pictures through auto-generation.
Not only is it vital to set up landing webpages, but to also ensure internal linking so clients and web spider can easily get to other webpages. If this is not done, they may not come out in the index of web crawlers. Our SEO specialist links the menu categories with the help of developed scripts. They add previously gathered and combined queries and transfer the static weight from low competition webpages to pages of higher levels of nesting.
WWW store Content optimization
Our SEO optimizer manually creates unique meta tags and H1 headings based on the “long tail” of search requests for those webpages where it is necessary. Also, for website store fronts, texts are formed that include previously gathered key queries, taking into consideration the current request of web crawlers. Texts affect both page ranking by high-frequency queries and displays of long-tail queries. In the case of Insignis, they managed to reach the highest ranking for the main key-words and for long tails get into the top 100. In addition to their main webpage and priority categories, the following pages received the most traffic- lamps, lanterns, décor items, and candlesticks.
A crawl budget is the maximum number of pages a resources Google search robots crawl for within a specific period of time. Only experienced professionals should work with crawl budgets. Experts close “trash pages” created for the client’s convivence, prohibits web crawlers from visiting “trash pages” and closes links to them.
Website Usability Improvement
Web crawler algorithms take into consideration behavioral factors, which is why our SEO professionals work on such tasks:
- non-return of the client to the search display;
- decrease in bounce rate;
- increase the time spent on the webpage.
Also, adaptions of the websites shop for mobile devices will noticeably increase the visibility of the site’s mobile results. It also leads to advanced conversations from mobile devises. A simplified navigation lowers bounce rates from a website. Lastly, proper design of the “About Us” page will increase the confidence of visitors and web crawlers.
External website optimization
Website external optimization is useful for sites operating in highly competitive environments. In domains with low competition it is not necessary to create incoming links. However, for most websites, external optimization is inevitable. The more qualitative thematic sites leading to your website, the more trustworthy you become “in the eyes” of web crawlers. There are many parameters by which one has to build a link profile and create donors.
Increased conversion from visitors to customers
This stage of website promotion requires knowledge of design, usability, email marketing, and skills in creating high-quality content. Our SEO specialist will perform the following actions:
- corrects order forms;
- adds algorithms of manager-to-manager communication;
- changes the colors of webpage elements;
- works on testimonials;
- configures trigger personalized newsletters.
And this is just a hundredth of the improvements that increase site conversion. With our successful campaign for Insignis, one of the company’s key-words ranked within the TOP-10. Another key-word (for the priority category) has already reached the TOP-3. The success of online trading is not an elusive concept. It can be expressed in fact. The success Insignis is captured in the following figures: 232 key-words are now the TOP-1 and 1136 key-words are now in the TOP-10 (compared to the indicators before the campaign of -4 and 55). During the first month, the number of organic searchers for their products increased by more than 1,000. This helped increase their company’s overall income and brand recognition within their niche market.
Do you want all of the pages on your website to be indexed quickly? If so, we at Semalt can work with you to develop the best SEO promotion strategy for your goals.